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Results


These are the outcomes that students acquire through this program: the outcomes (common to all UPV graduates), and the general and specific outcomes of the program, here called "fundamental".

UPV generic Where is evaluated?
Social and environmental commitment
To act with ethics and professional responsibility in the face of social, environmental and economic challenges, taking democratic principles and values and the Sustainable Development Goals as a reference.
Innovation and creativity
Propose creative and innovative solutions to complex situations or problems, specific to the field of knowledge, in order to meet diverse professional and social needs.
Teamwork and leadership
Collaborate effectively in work teams, assuming responsibilities and leadership roles and contributing to collective improvement and development.
Effective communication
Communicate effectively, both orally and in writing, adapting to the characteristics of the situation and the audience.
Responsibility and decision-making
Act autonomously in learning, making informed decisions in different contexts, making judgements based on experimentation and analysis and transferring knowledge to new situations.

Fundamental
To know the perspective of the sociology of culture
To know the applicable legislation in the field of cultural management
To know the different keys to cultural policy at the local, regional, national and European levels
To learn about the evolution of cultural practices in Spain in recent decades, with special emphasis on the impact of new technologies and the irruption of digital culture.
Acquire knowledge on the application of a legal framework required of public administrations and citizens in general, for the protection of heritage and museum management
To know the different organizational models and organizational structures present in cultural management, as well as the systems and techniques to optimize them
Knowledge of the use of information and communication technologies applied to the field of cultural management
To know the application of market and environmental information in the cultural field and its implication in strategic management and decision making as an information system
Acquire a global vision of the application of marketing management contents in the specific field of cultural sector entities
Learn all the necessary resources and concepts to be able to develop a research and/or management work in cultural entities: museums, cultural centers, services and thematic spaces
Learning to contextualize the cultural management activity in the performing arts sector within the framework of the stage organization chart of a given territory
To know the basics of the organization, management and implementation of activities related to the dissemination of ethnological heritage, festivals and street performances, associations and popular culture
To understand the specific management and dissemination mechanisms carried out by the museum institution
Learning resources for the management of cultural tourism, and the planning of destinations and tourism products associated with cultural heritage
Knowledge of the different techniques of social research and access to information sources to be able to develop research and/or professional projects in the field of cultural management
Mastering the management tools to develop projects that give meaning and value to a specific heritage asset
Know how to structure a strategic plan for an organization or cultural institution.
Know how to organize areas and services within culture-related organizations
Knowing how to detect market needs in the cultural services sector
Know how to design marketing and communication campaigns applicable to cultural management activities
Short, medium and long term planning of the material and human needs of an area, service or management team in cultural institutions and organizations
Know how to organize events in various fields of cultural management
To be able to plan information resources and systems based on the social and cultural characteristics of a given territory and the needs identified
Know how to design a cultural management project at a professional level or a research project applied to the cultural management sector
Know how to analyze social reality based on empirical information
Be able to understand the theoretical frameworks from which the data have been interpreted and the implications for cultural policy
To know how to manage knowledge in institutions and organizations of the cultural sector
Be able to perform audience analysis and propose target audience development
Contribute to the design, development and execution of solutions that respond to social demands, taking into account the Sustainable Development Goals as a reference.
Demonstrate critical and self-critical reasoning within the scope of the degree, considering aspects such as professional ethics, moral values and the social implications of the different activities performed
Collaborate effectively in work teams, assuming responsibilities and leadership roles and contributing to collective improvement and development
Act with autonomy in learning, making informed decisions in different contexts, making judgments based on experimentation and analysis and transferring knowledge to new situations.
Know how to communicate effectively, both orally and in writing, adapting to the characteristics of the situation and the audience
Propose creative and innovative solutions to complex situations or problems, specific to the field of knowledge, in order to respond to diverse professional and social needs
To know and understand, within the scope of the degree, the inequalities based on sex and gender in society; to integrate the different needs and preferences based on sex and gender in the design of solutions and problem solving
To know how to critically analyze the different social aspects of a cultural policy. TYPE: Abilities or skills
Possess the necessary skills to plan integrated cultural management projects
Possess the necessary skills to lead cultural management projects
To know how to lead multidisciplinary teams working in the development of cultural management projects in organizations and institutions
Know how to work in teams in organizations and institutions of the cultural sector
Easily detect the legal problems that arise in the cultural sector from a management perspective.
Know how to write a cultural management project at a professional level or a research project applied to the cultural management sector
Know how to evaluate cultural management projects
Know how to use computer applications for the management of cultural projects
Be able to perform audience analysis and propose target audience development
To know how to formulate the economic budget for a cultural project, as well as the indicators of its management and financing channels
Know how to manage a budget in the field of cultural management.
Know how to present a cultural management project at a professional level or a research project applied to the cultural management sector
Possess the necessary skills to correctly apply social research techniques.
Possess the necessary skills to search for information sources.