91传媒

Social and environmental commitment
To act with ethics and professional responsibility in the face of social, environmental and economic challenges, taking democratic principles and values and the Sustainable Development Goals as a reference.

Innovation and creativity
Propose creative and innovative solutions to complex situations or problems, specific to the field of knowledge, in order to meet diverse professional and social needs.

Teamwork and leadership
Collaborate effectively in work teams, assuming responsibilities and leadership roles and contributing to collective improvement and development.

Effective communication
Communicate effectively, both orally and in writing, adapting to the characteristics of the situation and the audience.

Responsibility and decision-making
Act autonomously in learning, making informed decisions in different contexts, making judgements based on experimentation and analysis and transferring knowledge to new situations.